British Red Tractor Assurance is available on selected products.

Our high welfare British Veal is RSPCA Assured.


Our Writers

Al Kavadlo

Al is one of the leading experts in bodyweight strength training and calisthenics. The author of five books, including Zen Mind, Strong Body and Pushing The Limits!


Phil Graham

Renowned competitive body builder and Sports Nutritionist Phil Graham (BSc, CSSN) has established himself as one of UK’s leading fitness educators and coaches.


Jamie Lloyd

Jamie Lloyd is an award winning Fit Pro, international best-selling author and fitness writer based in SW London.


Ben White

20 year old Ben White first picked up a dumbbell aged 15 as a means to lose weight and to help stabilise his hyper-mobility syndrome.


Sam Whitaker

Sam Whitaker is a Fitness & Nutrition Consultant and Co-Founder & Director of Body Target Ltd. Over the past 5-6 years, he has been self-educating on all things health and fitness.


Melody Coleman

London-based personal trainer, swim coach and founder of the Body Project, Melody Coleman writes for some of the UK's leading fitness magazines and nutrition providers.


Jason England

Jason is an in-house writer for Muscle Food - metal music fan, Star Wars addict and general nerd with a growing interest in health & fitness. Catch him on Twitter @MrJasonEngland