musclefood win big at Grocer New Product Awards

2 min read

We are delighted to announce that musclefood has scooped a top prize at the 2019 Grocer New Product Awards.

Our Mushroom Pesto Pasta Kit has been crowned the winner of the Ready Meals category, beating off competition from the likes of Prep Co and Loyd Grossman.

It is the second time in as many years we have claimed a prestigious prize in the annual awards. In 2018, our Thai Beef Massaman Curry Kit took the honours in the Chilled Savoury category.

The awards recognise the best new products that have entered the UK market in the previous 12 months.

Commenting on the Mushroom Pasta Kit, judges noted that it was designed for a “no-fuss no-waste” approach which “brings something new to the category”. They also said that the concept of the product was “innovative and exciting” and that it would be a “good standby” as a quick midweek meal solution.

The Mushroom Pesto Pasta Kit was launched in October 2018 along with the rest of our meal kit range, which is set to achieve 100,000 sales in its first year.

Each kit is perfectly portioned for one person, saving on food waste and meal prep.

We are thrilled to have won this award, thanks to the innovative work of our new Product Development Team who continually meet the demands of our customers with their fresh and exciting ideas.

musclefood continues to grow considerably since our launch in 2013, serving customers with great quality food and health and wellness guidance.

Amy Kershaw from the Product Research & Development Team says: “It’s an honour to win this award and shows the hard work our staff put in to creating and developing new products.

“It’s fantastic to be able to put this next to our other awards and shows that whilst the company keeps growing our commitment to the customers and the quality of our products stays the same.

“It has been a particularly important year at the company with the launch of our Do The Unthinkable programme which has seen us work with the likes of Jonathan Tapper and Antonella Brollini.

“Our New Product Development team have been particularly busy in the lead up to Christmas and are creating exciting products which will be available next year.

“It’s a great time for musclefood, with the start of the new decade bringing lots of positive changes and additions to our ranges.”

You can try the award-winning Mushroom Pesto Pasta Kit for yourself here.