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Email Marketing Manager

Muscle Food ( is the fastest growing sports nutrition company in the UK with customers ranging from Olympians and Celebrities all the way to gym newbies and mums looking to eat well and get fit!

If you are looking to join a team that is passionate about creating a brand that customers love and you have the desire to push yourself to work outside of your comfort zone, while working your socks off then Muscle Food could be for you.

We are expanding our Marketing and are looking for an Email Marketing Manager to manage all email marketing campaigns as well as plan a communications strategy that minimises subscriptions to drive ongoing engagement and ultimately lifetime customer value.

The Role:

  • Manage email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimisation.
  • Manage the entire creative process – creating emails which sell.
  • Generate reports and monitor performance in order to provide recommendations and deliver continuous improvements to our email system.
  • Staying current with best practices, strategies, and industry standards related to email.
  • Identify opportunities to build an automated email system/trigger/lifecycle and replenishment driven emails.
  • Create segmentation criteria and groups for our mailing data.
  • Capture new customers to drive the list growth and continue to drive email acquisition through all channels.
  • Build and maintain relationships with our customers ensuring a high retention rate.
  • Ensure all email deliverability is faultless including monitoring feedback loop reporting, avoiding potential spam/blocks.
  • Work alongside our data team to ensure we are utilising customer data in the most effective manner possible.
  • Ensure all designs are consistent with current branding guidelines, following all current email design best practices.
  • Adhere to all campaign deadlines and budgets.

What You Need:

  • Minimum 3 years’ experience in managing online campaigns essential.
  • B2C Experience within an FMCG company preferable.
  • Excellent interpersonal skills.
  • Outstanding written and verbal communication skills.
  • Excellent time management and organisation skills.
  • The ability to write creative emails which sell.
  • An interest in fitness/wellbeing.

What We Offer:

  • Highly competitive salary up to £35,000 depending on experience.
  • Flexible working hours.
  • 25 days holiday plus Bank Holidays
  • Duvet Day plus your Birthday off.
  • Free cinema pass or gym membership
  • Discounted Muscle Food products