British Red Tractor Assurance is available on selected products.

Our high welfare British Veal is RSPCA Assured.

How To Select The Right Diet For You

By Phil Graham

  • Selecting the right diet to lose fat and/or build muscle is pretty confusing and intimidating.
  • Lots of people bragging about lots of different diets leads to plenty of bad decisions for individual people.
  • So how do you choose the right diet for you?
  • Leading fitness expert Phil Graham chimes in with some helpful tips and advice!
The right Diet for you

Following the wrong diet can not only prove detrimental to your health, but also leave a massive hole in your wallet and short on valuable time with friends and family.

Truth of the matter is we live in an information dense yet knowledge starved era compounded by national health guidelines, diet gurus and supplement companies.

Just type ‘ the best diet ‘ into any search engine and see what you come up with. You’ll still be reading this time next month if you do!

It’s no surprise people build failure into their diet before they even begin!

Have you ever caught yourself saying?

“ Is this the best approach, anything else I could be doing right now to get quicker results?“

“ But such and such is following “x” and it works”

“ I’m going to try that for a few weeks after holidays”

With the amount of conflicting advice out there it is no surprise people build failure into their diet plan before they even begin!

So, let’s outline some home truths and key building blocks when it comes to creating your own diet - no matter if you’re an everyday member of the public or a competitive physique competitor.

Phil Graham

About Phil

Renowned competitive body builder and Sports Nutritionist Phil Graham (BSc, CSSN) has established himself as one of UK’s leading fitness educators and coaches.  He has helped coach and inspires a diverse range of clientele ranging from personal trainers, everyday members of the public right through to professional athletes across a wide variety of sports.

Phil educates 1000's of personal trainers each year through his seminars, workshops and attendance at some of the world's largest health and fitness exhibitions. He actively writes for almost every major fitness publication, hosts the ever-popular Podcast Elite Muscle Radio Podcast (available on iTunes) and works as Genetic Supplements resident nutrition expert for product development. He is also in the process of writing his first book on bodybuilding and Diabetes - The Diabetic Muscle and Fitness Guide.

Phil’s coaching and personal training is based in Belfast Northern Ireland, he also offers online consultancy for those that cannot reach him locally

You can visit Phil’s website or connect on Facebook, Twitter, YouTube and Instagram

If you’ve any questions, please don’t hesitate to get in touch:


Hale, J. (2010). Should I Eat the Yolk? Separating Facts From Myths to Get You Lean, Fit & Healthy. Berkeley, CA: Ulysses Press.

JAMA. 2013 Aug 21;310(7):687-8. doi: 10.1001/jama.2013.8601. A call for an end to the diet debates.

Body Weight Squat Challenge
Are you ready for THE BURN? Take Al Kavadlo's 10 minute Bodyweight Squat Challenge
See more here...
Liam Irons
Triumphing in the face of adversity - check out our interview with Team GB Paralympian Liam Irons!
Read now...
The BBQ lovers Jerky - check out Kings' mouth-watering Pulled Pork Jerky
What's not to love?