British Red Tractor Assurance is available on selected products.

Our high welfare British Veal is RSPCA Assured.


Top 10 Reasons Why The BMI is Complete BS

Let's begin with a history lesson, shall we? Nearly 200 years ago a mathematician and astronomer by the name of Lambert Adolph Jacques Quetelet devised a theory that by dividing a person's weight by their height squared you could accurately determine their overall health.

It was around this time that science also believed you could judge a man’s character by taking measurements of his skull.

They also believed that there was literally life on every single planet in our solar system

And don’t forget… if you happened to be a farmer struggling through a particularly dry summer, all you needed to do was pop a plough in your field and the rains would come…

Now, the bottom three have all been proven bogus – plough, rain – PAH! Indeed the top one has too, but this simple formula became known as the Body Mass Index and it has been used by health professionals the world over ever since.

The thing is, it was nothing more than a theory. A theory which has been widely discredited by fitness, medical and scientific communities. So why, when it is renowned for being incredibly flawed, is it still used to determine the health of an individual in the modern age?

This, quite frankly, is a question that has puzzled athletes, fitness fans and medical professionals for decades, yet the NHS still insists on using it despite numerous alternatives being offered up. Alternatives that actually take body fat into consideration and not just weight, which surely would make more sense?!

After all, you could take the BMI of any International Rugby team in the world and you can be assured that pretty much all the players would be categorically obese according to the BMI, yet you only have to look at them to know that their body fat percentage would be low.

Day after day, we are bombarded with news reports about how fat Britain is. How we are now the second most obese nation in the world with America tipping the scales into first place by mere pounds.

But, next time you read this story, you may want to do so with a pinch of salt – not too much of course - as these statistics are all based on BMI.

Now, we’re not saying that there is an obesity issue occurring in the United Kingdom today, but we are saying that the figures from these studies may not provide you with a true representation.

Need a bit more convincing? Here are the top 10 reasons why the BMI is a whole load of BS…

Soft Bake Protein Brownie - 20g Protein
Mmmmmm soft bake white chocolate protein brownies with 20g protein available NOW!
Read now...
7 tips to help you lose weight and burn fat
7 steps to get ripped WITHOUT visiting a gym! It's doable, and we'll show you how...
Read now...
Matt bennett transformation story
Matt Bennett dropped over 11 stone by quitting binge drinking and hitting the gym!
Read now...