musclefood winners at the Grocer Gold Awards 2018

1 min read

We are pleased to announce that we have been awarded The Specialist Online Retailer of the Year at The Grocer Gold Awards. Since 2013 Muscle Food continues to grow considerably and helps supply consumers with healthy food products and supplements.

With the online grocery market becoming increasingly more popular in the United Kingdom the forecast for home delivery of groceries is quickly doubling from 2010 to 2016 reaching a prediction of £14.5 Billion in 2018. This leaves the industry’s market share becoming increasingly more competitive.

Over the past fourteen years, The Grocer Gold Awards has and will continue to identify companies that have brought quality and excellence to the Fast Moving Consumer Goods Sector with twenty different categories, including innovation and customer satisfaction. The Specialist Online Retailer of the Year recognises a business’s ability to understanding customers, delivering innovation and brilliance through new products, services and experience.

A range of other companies nominated were:

  • Gousto
  • Hello Fresh
  • Us
  • Field & Flower
  • Master of Malt
  • Mindful Chef

We are thrilled and honoured to have clinched the award thanks to our growth, ability to adapt to consumer demand, with our primary focus on wellness whilst still inventing brilliant new ideas like Do The Unthinkable, a tailored workout and exercise plan that suits different ability levels, coupled with healthy clean foods delivered to the individual based on their time efficiency and dietary requirements.

Our Easy Cook meal kits are also a contributing factor; they won listings in large retail giants like Sainsbury’s, Morrison’s, and the Cooperative.


Lewis Love

I'm the Head of Technology here at musclefood. I love technology and the positive impact it can have on our lives. I'm always looking for ways to make your experience with musclefood that much better!