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False Advertising & Steroids in the Fitness Industry - True or False?

By LDNMuscle

We are two sets of brothers from South-West London with a passion for nutrition and training for health, fitness and aesthetic goals. We set up… 
Read more.

False advertising is something people in other industries get called up on and punished for very regularly.

In fitness and wellness however, unscrupulous claims are thrown about left right and centre by fitness competitors clearly on steroids and or cutting agents about a certain supplement from their sponsor being paramount to their gains, or even a poorly constructed guide that simply will not work for a natural trainer.

Today, we are going to cut through the cr*p, and help you avoid wasting your hard-earned money!

Rogue Traders

Avoid the Rogue Roid Traders…

A first, and primary point, is that we would suggest you pick your ‘prep coach’ very meticulously if you do wish to compete. Do your research and you may find that some coaches have a blotted past or simply produce transformations that are unfathomable by most people on illegal cutting agents - let alone a natural competitor!

Steroid Injections

Ask for their qualifications and experience, don’t simply believe them because they can get a client’s skin ‘paper thin’ with ease. Also ensure there is support on the weeks following your competition- especially if you have dabbled in steroids.

Small claims courts and police very rarely pursue these small-time crooks so they can carry on about their work with little to no consequences. However, for you the financial and possibly health effects may be more severe.

The cold hard facts are that steroids are a class C drug. They’re easy to get hold of for anyone, and very poorly regulated. These compounds change your body shape and affect your hormones - they are not to be messed with, especially in the amounts some prep coaches have been known to administer.

Choose your supplements based on FACT not fantasy

Supplements are an absolute minefield, and we at LDNMuscle have wasted a lot of money cumulatively on useless supplements pushed by shredded, ginormous fitness models.

I [Max] remember buying a rubbish testosterone booster from LA Muscle because their model popped a couple during his session and his squat suddenly got super-strong! Looking back I’m embarrassed and annoyed, but have learnt from naïve errors like this.

We only stick to:

Muscle Food Protein Shaker

Concentrate on a good diet first and foremost, and remember supplements will only contribute (at best) the last couple of percent to your progress (if used correctly).

There are of course other effective supplements, but don’t believe that 230lb 5,11” shredded, vascular monster got there with solely their super ZMA-BCAA-Hyperdrive-X100-All-in-One-MegaMassPowder from their sponsor.

It’s not just IN the gym you need to be wary of…

Your favourite YouTube star may do 90 minutes purely on chest, but do that steroid-free and you will be wasting your time, period.

Protein synthesis lasts only 24-48 hours for natural trainers, so training one body part every 7 days means you’re wasting up to 5 days of gains! You will also have such bad muscle soreness and have caused so much damage to the muscle that it will affect your other workouts - bringing down the overall intensity.

Greater Results

The solution here is less volume per muscle group per session, and an increased frequency (amount of times you train a muscle per week). Traditional bodybuilding style splits will work for enhanced trainers as protein synthesis lasts for an extended period of time, and they have an increased capacity to recover from the obscene amounts of muscle damage they are causing.

For average ‘Steroid-Free’ Joe, completing the same training plan will be increasing his risk of injury, slowing progress and ultimately wasting his time!


Before we get attacked for calling steroid users lazy indirectly, we don’t believe or state that.

However, you can’t argue with science - with some studies suggesting even a non-trainer running a course of testosterone will make significantly more muscle mass and strength gains than a natural person who hits the gym regularly over 10 weeks!

Before you tweet, give this a read

What does this all mean?

So, your favourite sponsored athlete, apart from having a bias towards their employer’s products, may not be as nutritionally astute as you believe. Steroids and cutting agents eliminate the need for optimal training, and likewise the need for an optimal diet also.

Steroid Bodybuilders

Think critically, how do these people who have been training for years get bigger and leaner in the 6 weeks before a show? They’re a mature trainer who should find gaining muscle very hard, and in a caloric deficit - how do they defy science with such consummate ease?

So again here, the blanket diet plan you bought with no mention of calories and macros specific to your weight would seem a bit odd from a big name who must know so much about nutrition?

Final thoughts

Are we ‘haters bro’ and just jealous, or speaking the truth about an industry propped up with enhanced athletes setting unrealistic examples for vulnerable fans; young, impressionable girls and boys, or simply someone trying to improve their health and fitness?

We think that the unattainable targets are not inspiring but rather depressing and reduce motivation.   Especially given the average natural trainer is as dedicated as possible to training and nutrition within the limits of their job, social and family life.

Eventually after getting nowhere near their target after years of hard graft man, even following their guide that made them look how they do, many will simply lose interest in the gym and believe their training and nutrition wasn’t religious enough.

Maybe these people just don’t have the dedication, or don’t post enough lion memes - but we feel fitness would be a lot more honest, inspiring and helpful if companies started using natural athletes to promote their products.

This would also help prevent increasing issues associated with body image such as bigorexia and self-loathing in our view.

Do you agree or disagree with the guys of LDNMuscle?  Let us know your thoughts on Facebook


About LDNMuscle

We are two sets of brothers from South-West London witha passion for nutrition and training for health, fitness and aesthetic goals.

We set up (EST. August 2012) as a way of creating an informative website that could answer all the questions we commonly received on topics such as diet, recovery and training, and most importantly to give people, honest and realistic advice.

We are 100% drug free, and looking to show people how to achieve results naturally - and not compare themselves to the unrealistic and unattainableexamples set all too commonly in the fitness industry.

For more information about LDNM, check out their Twitter page @LDN_Muscle or Instagram LDN_MUSCLE.

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